BSQUARE BSQUARE

About BSQUARE

One accountable partner, from master plan to handover.

BSQUARE delivers integrated solutions for real estate development: planning, design, product supply, construction and interior fit-out for hotels, high-end apartments and industrial parks.

Instead of coordinating several separate contractors, developers work with one partner whose scope and responsibilities are defined from the start.

Sculptural stair in the Atera Central gallery
Atera Central · Atera Holding · Phố Nối, Hưng Yên

Who we are

International resources. A platform in Vietnam.

Established in 2024, BSQUARE is a Vietnam–China joint venture. Its Chinese shareholder is Northern International Group (NIG), a state-owned foreign trade group from Tianjin; its Vietnamese shareholder is MOLUTION, a company with E&C and project development capability.

NIG connects resources from China: design institutes, general contractors, materials and equipment. BSQUARE is the local platform, with a working knowledge of Vietnam’s laws, building standards, market practices and domestic supply chain, and it takes responsibility through to delivery on site.

Every project starts from its own brief: product positioning, investment budget, operating requirements and what end users expect. BSQUARE works with the developer to build a solution that ties the design idea to real site conditions and long-term value in use, adapted to Vietnamese standards, market and culture rather than copied from a template.

Completed living room with arched joinery and fitted cabinetry, Waterpoint
Waterpoint · Nam Long Group · Bến Lức, Long An

Value for developers

No gaps in accountability. More control over every decision.

01

One plan, one point of contact

Design, supply, construction and fit-out sit in one delivery plan, with a clear scope of work and clear responsibilities.

02

Aligned from design to finish

Materials, products and site conditions are considered from the moment the design is drawn up, limiting mismatches and rework on site.

03

Transparent budget and schedule

Costs are proposed together with the scope of work, product configuration, acceptance criteria and a supply schedule tied to site readiness.

04

Finishes designed for use

Attention to aesthetics, function and durability, in line with the product’s positioning and the real needs of residents, guests and operators.

05

Responsibility after handover

Warranty, maintenance and after-handover support provided directly in Vietnam, for the scope BSQUARE delivers.

How we work with you

Six stages. One accountable partner.

  1. 01

    Planning

    Development direction, spatial organisation and feasibility study.

  2. 02

    Design

    From concept to architectural and interior solutions and technical drawings.

  3. 03

    Product supply

    Materials, products and production plans matched to the design and the budget.

  4. 04

    Construction

    Site organisation, coordination of packages, quality and schedule control.

  5. 05

    Interior fit-out

    Coordinated installation, detailing and functional checks.

  6. 06

    Handover

    Acceptance, documentation and after-handover support.

The scope of cooperation is set for each project, from a single specialist package to a complete turnkey solution.

See how we deliver

Projects

Delivered and in progress with developers across Vietnam

Developers: Novaland · Nam Long Group · Bluemarq Group · Atera Holding · Sun Group · An Khai Hung Group · Masterise Homes · Ava Group · Đất Xanh Group · C-Holdings · Neo Cao Xanh

The Privé

Bluemarq Group

An Phu, Ho Chi Minh City

View all projects

Shareholders & partners

The right expertise for each requirement

Our shareholder and partner ecosystem lets BSQUARE bring in resources matched to the scale, standards and goals of each project.

Northern International Group

Chinese shareholder

State-owned foreign trade group from Tianjin; the link to design institutes, general contractors, materials and equipment from China.

MOLUTION

Vietnamese shareholder

E&C capability, local market experience and project management.

TADI — Tianjin Architecture Design Institute

Design partner

Tianjin Architecture Design Institute, founded in 1952; full-scope design from master planning and architecture to interiors.

OPPEIN

Interior solutions partner

Custom furnishings: kitchens, wardrobes, vanity units and built-in joinery. BSQUARE is OPPEIN’s exclusive project partner in Vietnam.

FULilai

Hotel furniture partner

Hotel furniture built to each brand’s design and operating standards.

Tianjin Anju Group

Construction partner

State-backed developer, underwriting construction quality and schedule.

Visit the Partners page

Milestones

From framework agreement to construction site

  1. BSQUARE and Northern International Group (NIG) sign a framework cooperation agreement in Tianjin, China.

  2. Ground broken on 557 low-rise homes at Aqua City – Phoenix North (Novaland), with the NIG–BSQUARE consortium as main contractor.

  3. Comprehensive cooperation agreement signed with TTC Group in Ho Chi Minh City, starting with One-Stop solutions at Selavia Phu Quoc.

  4. TTC Group, NIG and BSQUARE hold a comprehensive cooperation signing at NIG’s headquarters in Tianjin.

Work with BSQUARE

It starts with your project’s goals

Developing a hotel, high-end apartments or an industrial park? Share your direction, scale and delivery requirements, and BSQUARE will work with you on a solution that fits your budget, schedule and standards.

  1. 01Project discovery workshop
  2. 02Preliminary solution
  3. 03Cost and schedule proposal